In the communication industry, it has been proven over and over that how you say something is more important than what you are saying. This means that the manner in which the receiver of the communication interprets your message determines the processes that their mind will follow, and the actions that they will carry out in response to your message/product/service.
The first step is to understand the market that you are aiming to serve.
We offer the following services to strengthen your marketing:
- Market analysis
- Product/service to market congruency
- Brand to market strategies
- Brand creation & management – implemented with ZimelkaKnox brand strategists www.zimelkaknox.com
- Brand Citizenship – Your brand can be tarnished by an interaction with a non-loyal and uninspired employee. It is for this reason that it is necessary to assess the employees perception of the brand and create an environment that allows employees to ‘live’ the brand.